Augmented reality (AR) is a view of real objects and surroundings, to which computer-generated images are applied in real time thanks to smartphones or tablets. In contrast to virtual reality (VR), which creates a completely artificial environment, the augmented reality uses the existing environment and displays additional information on them.
QVision is a free application created by Kurowski Group for using augmented reality on devices with iOS and Android. QVision changes ordinary things and places in multimedia presentations on the screen of a smartphone or tablet. Thanks to AR all kinds of 2D and 3D graphics, video, images and sound can be implemented on coins, packaging or any marketing materials.
QVision plays content that is activated when the application is launched and the lens of the mobile device is directed to the dedicated object. The displayed images can also allow interaction, so that the user can influence what and how is generated on the screen.
Each package or marketing material can be enriched with AR content regarding a product, service or anything else. Thanks to QVision, companies can share any information about their offer, such as instructions and video guides, or educational content, including websites or multimedia presentations. With the help of AR technology, you can also offer discounts or loyalty programs to your customers, as well as give them the opportunity to buy directly in the mobile application.
In the field of numismatics, thanks to QVision, you can present a story behind the coin for example in the form of a movie on YouTube, display the certificate of authenticity or redirect the customer to the online store. The possibilities of using the augmented reality technology are basically unlimited and depend only on the ingenuity and imagination of the content creators. We invite you to contact us to create an AR strategy for your products.